Sunday, February 5, 2012

A Lesson in Merchandising

from me to you (live blogging from the YARD SALE)

1 comment:

Mac said...

An understanding of customer behavior in store, often gleaned only through trial and error and observation can be used as a positive sales tool. Rationalizing consumer psychology in what drives a purchase has led to the formulation of protocol in determining how best to set out a store, appropriate and effective product placement, and establishing an atmosphere of subliminal messages geared towards improving sales.

Merchandising Massachusetts